SQL 2008 Master DB Rebuild

Hi,

I am trying to rebuild the master DB (SQL 2008 )to change my default Collation but am getting the below result, anybody please help me on this

C:\Program Files\Microsoft SQL Server\100\Setup Bootstrap\SQLServer2008R2>Setup
/QUIET /ACTION=REBUILDDATABASE /INSTANCENAME=SQLSERVER /SQLSYSADMINACCOUNTS=Buil
tin\administrators [ /SQLCOLLATION=SQL_LATIN1_GENERAL_CP1_CI_AS]
Microsoft (R) SQL Server 2008 R2 Setup 10.50.1600.01
Copyright (c) Microsoft Corporation.  All rights reserved.

The following error occurred:
Exception has been thrown by the target of an invocation.

Error result: 1472388962
Result facility code: 1986
Result error code: 57186